When it comes to shouting about your business, scrabbling about for the right message is a tough task. You may be ahead of the game in your chosen profession, but you’re the first to admit that the written word isn’t your forte.
But when you’re busy doing what you do, setting the requisite time aside isn’t always possible. It’s also arguably not the best use of your valuable time. In short, it’s a worry you could do without.
As an NCTJ-qualified journalist, I can take this burden off your hands today, be it that all-encompassing, catchy slogan that’s been on the tip of your tongue for months, the tired-looking company brochure which hasn’t been updated for years, or the advertising feature for that trade magazine which would earn your company instant recognition.
It’s a burden most companies and organisations would prefer to shy away from. But in a fast-paced world where snapshot images and succinct soundbites are often key to commercial survival, it’s one aspect of your business you cannot afford to ignore.
A piece of business literature – be it a booklet, a web page, a mission statement or an advertising feature – is sure to have a lasting impact on the thousands of potential customers in your target audience. It’s often your one and only chance to grab their attention. In short, it’s an opportunity you cannot afford to waste with a weak message, sloppy grammar and pointless verbiage.
The fanciest of restaurants may have a team of award-winning chefs capable of indulging your tastebuds way beyond your imagination, but a poorly-presented menu lacking in imagination and let down by non-existent grammar doesn’t do much for the perceived quality of the food.
Equally, when you’re constantly warding off the competition, a corporate brochure for existing or future clients can be nothing short of top notch. Carefully crafting a thoughtful, specific message and taking time over each phrase means you will never lose sight of the particular audience you want to reach. Most important of all, you’ll be displaying the very qualities of a business which make people sit up and take notice – true professionalism and acute attention to detail.
Relax. Your scrabbling days are over.