“Introducing killer, sales-generating copy every time ….. with no effort on your part!”
When it comes to shouting about your business, scrabbling about for the right overall message, let alone the right words, is a tough task.
You may be well-respected and ahead of the game in your chosen profession, but you’re the first to admit that the written word isn’t your forte.
Not only that, but you just don’t have the time in your jam-packed schedule to conjure up and carefully craft those failsafe sound bites that will see your profits soar. And with all your other daily responsibilities, it’s a hassle you just don’t need.
Wouldn’t it be great if you could woo people with subtle techniques that fly under their radar ? Much to your frustration, the formula for such compelling copy has remained frustratingly beyond your grasp. Until now.
From that tired-looking, out-of-date company brochure y ou’ve been meaning to update for ages to high-impact sales letters that will motivate more of your long-standing clients to become active, paying customers – you’ve come to the right place!
Do you want to employ a salesforce that never sleeps – without ever having to pay them a salary?
In a marketing-led, fast-paced and - let’s be honest here - fickle world, the right words at the appropriate time are essential for netting the maximum number of potential clients.
If you choose the right ones, they’ll prove to be your most formidable, continuous marketing weapon.
It’s obvious when you think about it.
One of the most important means of capturing life-time customers is via your own website. Just imagine what a difference the right copy, crafted in just the right way, could make to your profits.
As these winning words are posted on your website, you will have effortlessly created the ultimate, virtual salesperson. He will work for you 24 hours a day, 7 days a week, 365 days a year, without annual holiday or sick leave. And he’ll never ask for a pay rise because once the words are there, they’ll continue to work for you for free.
Generate income - even when you’re not at work!
Imagine the dramatic, money-spinning difference this could make to your business, and ultimately to your life. Even while you are not at work, your website could be continuing to attract lucrative orders from established clients, as well as mesmerising hundreds of new ones. And all while you relax, spend time with your family and enjoy what life has to offer, be it on a luxury holiday, a bigger home or a that high-performance sports car you’ve always dreamed of.
You may have got by without this professional, niche service up to now, but……
The pursuit of punchy, high-impact written material for all facets of your marketing and promotional arsenal is something you may not have seriously considered before - you may have thought of it as just another expense eating into your profits, or indeed something which isn’t all that important in the grand scheme of things.
But when you consider the positive financial impact that such a simple step could have on your order book, any fleeting concerns about cost will immediately pale into insignificance.
For example, did you know that editorial-style copy provoked more response than sales-speak web copy WITHOUT EXCEPTION, when tested on a sample group of 20,000?
Put your trust in this professional approach for all of your promotional wording and it will pay dividends.
I can tailor-make any of the following types of specialist word-based promotion to your company’s current needs:
Advertorials and advertising features for press and magazines - regional or nationwide. It’s your chance to educate your customers with interesting facts about your product or service – and to teach them every benefit it will directly bring to their lives. In a study conducted by Reader’s Digest, editorial-style ads were found to boost reader response by 80 per cent when compared with a standard, display format
Case studies – what better method of demonstrating your company’s excellent products and services on your website? Few devices are as effective at generating interest than a happy client willing to go on record
Corporate brochures and related marketing literature – has it been a while since you updated this vital client information source? A tired-looking pamphlet containing out-of-date information is NOT a marketing tool
Corporate newsletters – whether via the post or email, these underrated sales weapons are an excellent way to stay in touch with your clients and to leave them in no doubt that their custom is valued. Best of all, the are amazingly powerful if written in the right way
Features writing – you provide the basic information in your particular chosen field, and I’ll transform it into a story that time-poor journalists will welcome with gusto
Press and information releases – Get everybody talking about your latest product or service and create a demand that you never thought possible, by courting the attentions of the media, be it at local, regional or national level. Plus, some far more subtle ways of grabbing the media spotlight…
Sales letters – boost your sales figures, no matter what your line of business, with sales letters that will achieve a noticeably improved response, through the use of proven psychological and linguistic devices And remember, using email in tandem with your website as a marketing vehicle will greatly increase the response you get
Web copy – Transform your web traffic into paying customers and keep them spellbound to the last page. I’ll use tips and devices to make your website sizzle with sales activity, including informative hyperlinks and tactics to prevent visitors from clicking away. With 50 million websites vying for attention on the Word Wide Web, yours needs to be one which stands out.
Sounds too good to miss? Then revolutionise your commercial copy by arranging a FREE consultation today….
As a journalist and professional writer, it’s my job to craft the unique copy that will convert your web traffic into profit-boosting sales. And because this is something I specialise in, I know there is far more to it than lacing otherwise accurate but dreary copy with a few buzz words, then tacking on an unconvincing call to action at its close.
Web copy writing – and indeed marketing copy creation – may be complex, but the rewards are unbelievably good once the right words are in place.
Call me today for your FREE consultation and find out how I can help you take your business to the next level on 07770 276610. Or email me with suggested appointment dates at firstname.lastname@example.org